Kaifu Tri Team x PSG

CLIENT: Peter Schmidt Group
LOCATION: Hamburg, Germany

In an innovative collaboration, the Peter-Schmidt-Group, known for its cutting-edge design capabilities, partnered with the Kaifu Tri Team to create a jersey that encapsulates both style and functionality. The project was brought to life through a photoshoot designed to showcase the new jersey as part of their use case presentation for the agency’s website.

Captured in Hamburg's vibrant cityscape, the visuals feature sponsored athletes Ben Foks and Leonie Konczalla, who bring the design to life against the urban backdrop.

Each image carefully highlights the unique features of the jersey—its bold colors, innovative patterns, and the seamless integration of form and function. The shoot not only reflects the athleticism of the triathletes but also the creative vision of the Peter-Schmidt-Group, showcasing how design can enhance the aesthetic and performance of sports apparel.

This collaboration is a testament to the power of creative partnerships, demonstrating how design agencies and athletic teams can come together to create something that is both visually compelling and supremely functional. The project not only served the practical needs of the Kaifu Tri Team but also provided an exemplary showcase of design prowess for the Peter-Schmidt-Group.

CONTACT
Hamburg, Germany
Phone: +49 163 237 349 1
Email: bjoern@bjoernlexius.com

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