Vitamin Well

CLIENT:   Vitamin Well
LOCATION: Hamburg, Germany

This Vitamin Well campaign merges creative photography with athletic performance, showcasing the launch of Sport 001 and Sport 002. Through dynamic visuals, I capture the essence of these hydration solutions as integral to the urban athlete's lifestyle.

Each image carefully highlights how these beverages fit seamlessly into varied athletic routines, enhancing both the energy and endurance of fitness enthusiasts. From intense track sessions to calm, reflective stretches, my work illustrates the practical benefits and aesthetic appeal of Vitamin Well's products.

This campaign, a collaboration with Studio Godewind, demonstrates my ability to convey powerful stories through photography, emphasizing both product functionality and consumer engagement.

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PRODUCTION  x Studio Godewind
AGENCY    x Studio Godewind
TALENT  x Aaron B. &  Amelie C. (both represented by Freistil)
HEAD OF PRODUCTION    x Tim Koenecke
ART DIRECTOR    x Mieke Koenecke

IMPRESSUM
© BJÖRN LEXIUS 2023

CONTACT
Hamburg, Germany
Phone: +49 163 237 349 1
Email: bjoern@bjoernlexius.com

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