German Gravelness

CLIENT:   VSF Fahrradmanufaktur
LOCATION: Sauerland, Germany

In the heart of Germany's Sauerland, amidst sprawling landscapes and rugged trails, I embarked on a thrilling two-day adventure to capture the essence of VSF Fahrradmanufaktur's inaugural gravel bikes. Known for their high-quality, steel-framed travel bikes, VSF is steering into new terrain, and I had the privilege of documenting this exciting shift through my lens.

The project unfolded under the creative direction of the Hamburg-based agency, Uwe, which brought a fresh perspective to VSF’s established reputation. As we traversed the undulating hills and soaked in the scenic vistas, it became clear that these bikes were designed to conquer the unexplored and challenge the conventional.

Our shoot was not just about showcasing bicycles but celebrating the spirit of adventure that gravel biking embodies. Each frame captured more than just the fine craftsmanship of the bikes; it told stories of freedom, of dust and determination, of the sheer joy that comes from taking the road less traveled.

This collection of images is a tribute to those who dare to venture beyond the paved paths, to those who seek the thrill of the adventure, and to a brand that’s embracing change with open arms.

Vsf Fahrradmanufaktur Gravel Bike German Gravelness Kampagne Uwe Markenberatung 2.1170×0
Vsf Fahrradmanufaktur Gravel Bike German Gravelness Kampagne Uwe Markenberatung Clp Und Mobile Story.1170×0
Vsf Fahrradmanufaktur Gravel Bike German Gravelness Kampagne Uwe Markenberatung Motiv2 2.1170×0
Vsf Fahrradmanufaktur Gravel Bike German Gravelness Kampagne Uwe Markenberatung Ooh.1170×0
20220928_LEXIUS_VSF_GRAVEL_06812-Bearbeitet-copy
LEXIUS-20220928_LEXIUS_VSF_GRAVEL_05169-Bearbeitet
20220928 LEXIUS VSF GRAVEL 04120 Copy
20220927 LEXIUS VSF GRAVEL 02013 Copy
20220927 LEXIUS VSF GRAVEL 01526 Copy
20220927 LEXIUS VSF GRAVEL 02944 Copy
20220927 LEXIUS VSF GRAVEL 01657 Copy
20220927 LEXIUS VSF GRAVEL 03298 Copy
20220928 LEXIUS VSF GRAVEL 07416 Copy
20220927 LEXIUS VSF GRAVEL 03477 Copy
20220928 LEXIUS VSF GRAVEL 04177 Copy
20220928 LEXIUS VSF GRAVEL 04221 Copy
20220928 LEXIUS VSF GRAVEL 04151 Copy
20220928 LEXIUS VSF GRAVEL 06565 Copy
20220928 LEXIUS VSF GRAVEL 05020 Copy
20220928 LEXIUS VSF GRAVEL 04622 Copy
20220928 LEXIUS VSF GRAVEL 04514 Copy

PRODUCTION  x MarkenUwe
AGENCY    x MarkenUwe
TALENT  x Johanna Jahnke, David Höh, Tom Terbeck   
HEAD OF PRODUCTION    x Nic Heimann
JUNIOR PRODUCER    x Annabel Sophie Reich
ART DIRECTOR    x Mathias Lamken / Vladislav Tkacuk
VIDEOGRAPHER    x Stephan Wieser

IMPRESSUM
© BJÖRN LEXIUS 2023

CONTACT
Hamburg, Germany
Phone: +49 163 237 349 1
Email: bjoern@bjoernlexius.com

SUBSCRIBE TO MY NEWSLETTER
Get access to latest news by subcribing here.

View