Willpower - Poisonfree Running

CLIENT:   Willpower
LOCATION: Hamburg, Germany

In the heart of the city, where the rhythm of life pulses at every corner, Willpower's "Poisonfree Running" collection captures the essence of urban freedom and personal well-being. This series explores the intersection of mental clarity and physical vitality, emphasizing a lifestyle free from the poisons that clutter our daily lives.

Shot amidst the concrete and chaos of urban landscapes, each photograph highlights the contrast between the runner and their surroundings, illustrating a clear narrative: running is not just physical activity but a path to cleanse both mind and body. The "Poisonfree Running" gear, featured prominently in each frame, symbolizes this barrier against life's toxins—be they physical, mental, or environmental.

The visuals convey a sense of motion and liberation, with runners depicted as moving through the city's hustle with ease and grace, untouched by the noise and distraction. This collection isn't just about the clothes—it's about what they represent: a commitment to keeping one’s life free of anything that hampers well-being.

"Willpower Poisonfree Running" invites urban dwellers to embrace running as a gateway to a healthier, more harmonious life, encouraging them to run forever free from the burdens that weigh them down.

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IMPRESSUM
© BJÖRN LEXIUS 2023

CONTACT
Hamburg, Germany
Phone: +49 163 237 349 1
Email: bjoern@bjoernlexius.com

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