Willpower GC

CLIENT:   Willpower
LOCATION: Gran Canaria, Spain

Set against the dramatic and diverse terrains of Gran Canaria, this Willpower campaign embodies the spirit of trail running at its most intense and picturesque. The series captures athletes as they navigate the island's unique topography—from arid, rocky trails to lush forest paths—showcasing the endurance and agility required to conquer such varied environments.

Each photograph is a celebration of the runner's connection with nature, highlighting the raw beauty of the landscape and the sheer determination of the athletes. The Willpower gear, designed for optimum performance and comfort, features prominently, blending seamlessly with the natural elements and enhancing the runners' abilities to tackle the challenging conditions.

The vibrant colors of the sunrise and sunset, captured in some of the shots, add a dramatic backdrop to the action, emphasizing the exhilarating experience of trail running. These moments not only highlight the beauty of Gran Canaria, but also the passion and energy that Willpower brings to the sport.

This campaign is more than just a showcase of athletic apparel; it's a testament to the adventure and challenge of trail running, inviting viewers to explore their limits and discover new terrains with Willpower as their guide.

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IMPRESSUM
© BJÖRN LEXIUS 2023

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Phone: +49 163 237 349 1
Email: bjoern@bjoernlexius.com

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