Willpower SS19

CLIENT:   Willpower
LOCATION: Hamburg, Germany

Willpower Running's SS19 collection channels the defiant energy and raw aesthetics of the hardcore punk scene, celebrating runners who stand apart from the mainstream crowd. This series captures the essence of rebellion, where each photograph is not just an image but a statement of independence and strength.

The runners are portrayed against a backdrop of urban grit and natural expanses, reflecting the punk ethos of challenging norms and embracing the unconventional. The designs of the apparel draw directly from punk's bold graphics and distressed styles, mirroring the intense, unapologetic spirit of the athletes who wear them.

Through dynamic compositions and a stark, compelling visual style, the series embodies the essence of punk—fierce, free, and distinctly anti-establishment. This collection is for those who run not just to compete, but to express a deeper defiance against the structured confines of traditional running culture.

Willpower SS19 is more than sportswear; it's a badge of honor for those who run on the fringes, powered by the same energy that fueled the hardcore punk scenes of our youth. This is where running meets rebellion, and every mile is a middle finger to the expected.

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IMPRESSUM
© BJÖRN LEXIUS 2023

CONTACT
Hamburg, Germany
Phone: +49 163 237 349 1
Email: bjoern@bjoernlexius.com

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